Yes, the main advantage of TIBCO RV over others is that it is built on UDP multicast. This means that one IP packet for 500 consumers is really sent to the wire only once. With TCP will be sent 500 times!
UDP itself is rather unreliable (packet loss, network storms, etc.). Thus, TRDP or PGM (protocols implemented by RV) increase the reliability of this traffic. And the API greatly simplifies the use of RV than raw UDP or TCP.
Because the API is so simple and accessible on many platforms, it has also been used to integrate applications into the back office. Currently, for integration purposes, it is increasingly being replaced by TIBCO EMS or other JMS providers.
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