Rich snippets of Google results

Question

I want to include rich fragments in the site that I create to reflect the schedule of the upcoming tour of the musician. I searched several times for different musicians and found several that seem to follow a similar format. I have uploaded two screenshots below to show as an example what I mean.

Example 1:

Example 2:

What puzzles me is that when I enter these sites into the Google Rich Snippet Test Tool , no data appears. Also, when I check the source on one of the tourist pages , rich snippets are not included in the code. How can these sites get their tour dates in this format?

Answer 1

You are right, these group pages do not realize rich fragments of any form. What Google actually does shows information pulled from other sites about this group. This information comes from sites listed in the "More Information" line. These third-party sites are those that embed rich snippets into their pages.

I do not have enough comments to comment on the Oded "answer" to this question, but it is completely wrong. Microformats are an accepted form of extended fragment markup, like microdata and RDFa. I would recommend using Schema.org microdata on your site, though, since Google presents it as the future of advanced fragment markup

Answer 2

As Jonathan mentioned, the future really belongs to the microdata format, because it is part of the new HTML5. I highly recommend using this format. I believe that this is even a rich fragment that you showed at your post. You can implement your eventful snippet as follows:

<div itemscope itemtype="http://data-vocabulary.org/Event"> ​<a href="http://www.example.com/events/spinaltap" itemprop="url" > <span itemprop="summary">Spinal Tap</span> </a> <img itemprop="photo" src="spinal_tap.jpg" /> <span itemprop="description">After their highly-publicized search for a new drummer, Spinal Tap kicks off their latest comeback tour with a San Francisco show.</span> When: <time itemprop="startDate" datetime="2015-10-15T19:00-08:00">Oct 15, 7:00PM</time>— <time itemprop="endDate" datetime="2015-10-15T19:00-08:00">Oct 15, 9:00PM</time> Where: ​<span itemprop="location" itemscope itemtype="http://data-vocabulary.org/​Organization"> ​<span itemprop="name">Warfield Theatre</span> ​<span itemprop="address" itemscope itemtype="http://data-vocabulary.org/Address"> <span itemprop="street-address">982 Market St</span>, <span itemprop="locality">San Francisco</span>, <span itemprop="region">CA</span> </span> <span itemprop="geo" itemscope itemtype="http://data-vocabulary.org/​Geo"> <meta itemprop="latitude" content="37.774929" /> <meta itemprop="longitude" content="-122.419416" /> </span> </span> Category: <span itemprop="eventType">Concert</span> <span itemprop="ticketAggregate" itemscope itemtype="http://data-vocabulary.org/Offer-aggregate"> Tickets from $<span itemprop="lowPrice">10.00</span>-$<span itemprop="highPrice">11.00</span> <span itemprop="currency" content="USD" /> <span itemprop="offerCount">2,000</span> tickets available <a href="http://www.example.com/events/spinaltap/alltickets" itemprop="offerurl"> http://google.com/ticket</span>See all available tickets</a> </span> <span itemprop="tickets" itemscope itemtype="http://data-vocabulary.org/Offer"> <a href="http://www.example.com/events/spinaltap/presale" itemprop="offerurl">Presale tickets</a> <span itemprop="price">$10</span><span itemprop="currency" content="USD" /> till <time itemprop="priceValidUntil" datetime="2015-11-10">10 November 2015</time> (<span itemprop="quantity">1000</span> available) </span> <span itemprop="tickets" itemscope itemtype="http://data-vocabulary.org/Offer"> <a href="http://www.example.com/events/spinaltap/tickets" itemprop="offerurl">Full-price tickets</a> <span itemprop="price">$11</span><span itemprop="currency" content="USD" /> </span> </div> 

If you still have problems, check out this Google article http://support.google.com/webmasters/bin/answer.py?hl=en&answer=164506&topic=1088474&ctx=topic . To learn more about rich fragments, what they are, what they are useful and what types of rich fragments exist, check out my article at http://blog.victorlava.com/what-is-a-rich-snippet-everything/ .

Answer 3

I also agree that Google not only extracts and displays rich fragmented data from the owner’s website or the request website, but also uses third-party data to display the result in links to useful links for links.

Recently, Google has been pushing a lot of data using its Knowledge Graph and updated search algorithms. However, it depends on many factors in order to see your site’s data in Google search results using the extended snippet format. Factors, such as the credibility of your site, popularity, the reliability of the content, as a rule, play a vital role and what happens to the above example.

thanks