It sounds silly, but we ran into a problem on my team where the volume sound for the common iPad sounds was muffled, and that meant there was no sound for the video played in our application, although the music played through the music player or video on the sites worked fine.
To check this volume control, you can call the task manager (press the home button twice), and then swipe the screen to the far left, and there are some music controls; make sure the mute button on this screen is not turned on.
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