If you use Express Checkout, you need to install LOCALECODE in the four-digit country code supported by PayPal in order to change the language on the PayPal login page.
Example
CURRENCYCODE=EUR& RETURNURL=https://www.anycompany.com/orderprocessing/orderreview.html& CANCELURL=https://www.anycompany.com/orderprocessing/shippinginfo.html& LOCALECODE=fr_FR
EDITED - 2012-05-26
Paypal country code updated to 5 characters (SetExpressCheckout) :
The following 5-character codes are also supported for languages ββin certain countries:
- da_DK - Danish (only for Denmark)
- he_IL - Hebrew (all)
- id_ID - Indonesian (Indonesia only)
- jp_JP - Japanese (Japan only)
- no_NO - Norwegian (Norway only)
- pt_BR - Brazilian Portuguese (Portugal and Brazil only)
- ru_RU - Russian (only for Lithuania, Latvia and Ukraine)
- sv_SE - Swedish (Sweden only)
- th_TH - Thai (Thailand only)
- tr_TR - Turkish (Turkey only)
- zh_CN - Simplified Chinese (China only)
- zh_HK - Traditional Chinese (Hong Kong only)
- zh_TW - Traditional Chinese (Taiwan only)
See this link for updated information on this!
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