I canβt post a detailed answer, I'm afraid, but I would advise you to read Tim Brown's article β More Significant Printing β, List Apart , for guidance.
In fact, it seems that the width ("measure") of the text block should be about 50-60 characters, and line-height be 1.5 (without a unit that will be 1.5 times smaller than font-size , regardless of the units used to set font-size ).
The characters themselves seem to be set around the 16px sign, but Tim suggests using a scale, such as the Golden Ratio , to determine the relative font size of headings, body text, captions, etc.
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