How to create an advertising system from scratch?

Question

I am going to make an ad system from scratch and put it in my Ruby on Rails web application. What books do you recommend and topics (Algorithms, SQL?), Should I study for this to happen, where do you start?

I want the system to accept User data and when it advertises a business, Users will receive recommended ads based on their likes, dislikes and other data. Advertising will take place only in my web application and on my website. I think I want to do something similar to the Facebook Ad System (images) and Google Ad Words, how did they do it?

Thanks.

PS I have little experience with Rails, Ruby, Computer Science and programming in general, but I quickly learn and easily create an application.

Answer 1

Ilya Grigorik made a wonderful recording with a lot of code examples on this topic. See http://www.igvita.com/2007/01/15/svd-recommendation-system-in-ruby/

If you mean books on Ruby and Rails, I can recommend:

Ruby Programming (AKA "The Pickaxe")

Agile Web Development with Rails

These were the starting points of my Ruby career.

Answer 2

I am currently writing my bachelor's degree in recommendation systems with location-based social networks. The basics of system recommendations are reviewed by these books, which helped me a lot: http://www.amazon.de/Recommender-Systems-Introduction-Dietmar-Jannach/dp/0521493366/ref=sr_1_1?ie=UTF8&qid=1300796937& Wed = 8-1

http://www.amazon.de/Recommender-Systems-Handbook-Paul-Kantor/dp/0387858199/ref=sr_1_3?ie=UTF8& QID = 1300796937 & cf = 8-3

and if you speak German, this book gives a good overview: http://www.amazon.de/Empfehlungssysteme-Grundlagen-Konzepte-Andr%C3%A9-Klahold/dp/3834805688/ref=sr_1_2?ie=UTF8& QID = 1300796937 & avg = 8-2