Judging by the file structure, you think that the cms page uses the file content_heading.phtml to print the title and content.phtml to print the content of the page, but apparently this is not so.
Changes to content_heading.phtml are just fine, but for content.phtml; nothing.
Is content.phtml used? If not, how would you change or add html around the content without using wysiwyg in admin?
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