I did something else about this, based on the suggestions here.
I found that the "mime_types" initializer was already in our code base. I think this is created by rails by default. there were several examples seen. so I added my own mime type to this file.
I also decided to use an initializer for a custom renderer so that it automatically loads and is accessible with the application. therefore, I must not forget to include it in the various places that I need. I can simply reply_ to the format I created and send the data down.
Thanks for the advice, everyone.
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