I think every application developer with a significant installation base has struggled with a problem like this in the past.
Are you using an analytics package like Flurry to help you report crashes? We used Flurry with great success at Apple - Apple will not begin to inform you of failures until you have a lot of them, and βjust a fewβ is never enough.
Also, if it shows default.png and crashes, carefully read the startup code. Are you installing something in NSUserDefaults that, if damaged, could cause the application to crash on startup?
True, it is strange that removal and reinstallation do not do the trick.
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