Currently, their only goal is that they easily convert to the gdata atom channels Google uses. These are probably the areas that were implemented within the framework on which GoogleApps is built and which were included in the AppEngine data model. Thus, if you want to create an application that interacts with GoogleApps, it is much easier.
I am also sure that the values ββare "normalized" correctly for indexing. LinkProperty is most likely changed from www.stackoverflow.com to com.stackoverflow.www.
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