Key issues for mood analysis are: -
1) Named entity recognition - as a matter of fact, what a person is talking about, for example. 300 Spartans - a group of Greeks or a film?
2) Anapora Resolution - The problem of resolving what a pronoun or phrase means. "We watched a movie and went to dinner, it was awful." What does it mean"?
3) Analysis - What is the subject and object of the sentence to which the verb and / or adjective really refers?
4) Sarcasm. If you do not know the author, you have no idea whether this is bad or bad.
5) Twitter - abbreviations, lack of capital, poor spelling, poor punctuation, poor grammar, ...
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