It's one thing to make sure your HTML is validating. It turns out that spammers are generally unable to write HTML validation, and therefore this is a huge tip.
Another possibility is that you are using a shared host with another user who is a spammer. In this case, the entire IP range may be prohibited.
In addition, the use of reds in CSS and spam words (think "free", "viagra", "act now", "sale", etc.) are tips that use some spam filters.
The most important thing you can do to save your emails from spam folders is to send only email messages to people who request them . This will make people report spam to you. If many of your messages are sent as spam, your letters will be placed in spam folders.
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