Dynamic text in the <h1> tag

Question

What will be the impact on SEO on the dynamic change of text <h1> on the server side each time a web page loads?

I'm not talking about changing the entire text, just part of it, for example, if the heading contains fixed text (with keywords, of course), and also contains the current date or time / current number of registered users / number of items currently in stock / independently.

How will this affect my rating? This is bad? irrelevant?

thanks.

Answer 1

I do not think that this element should be H1, because semantically H1 is the most important heading on the page, which can, but should not contain anything that is not critical, as this is the number of registered users o time.

Personally, I would use H1 only for an important heading that contains important keywords.

Otherwise, you can put the desired H1 and possibly Paragraph and put them in the DIV as a whole for this purpose, where the paragraph contains non-page content and still uses the H1 value and the content you want in almost same place.

Answer 2

You can use dynamic text in H1, but you need to make sure that duplicates are not allowed. It is not recommended to duplicate H1 throughout the site. You can use dynamic text in H1, but create it based on a template.

For example: if you have categories in the shopping cart and want to display the category name in H1 ... follow the template structure, for example

"category-name | Keyword or company name"

Thus, you do not have duplicate plates and can achieve a single structure on the site

Similarly for product pages.

"category-name | product name | website name or company name

If you have long headers with dates and numbers and a query string, format in a way that can be read by users and search engines, and remember the semantics

Answer 3

The fact that h1 tags influence SEO is far from being a myth, but with SEO developing the way it is, it becomes useless. This is the same with meta-information and practices: after Panda and the penguin and other reforms that Google is doing right now, all the SEO methods that are easy to abuse become less and less important for ranking in Google. On the same day, people can take the top position by repeating the keyword hundreds of times on the page, just like correctly written h1s ranking sites very well. We are far from that time, Google knows that people can abuse these simple practices, so anything from h1 text to meta and even backlinks is becoming less important in search engines every day.

Instead of focusing on h1s with which you shouldn't have to work hard, focus on writing good content and updating this content as often as possible. Good luck :)