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How does Google index our site when you experiment with Website Optimizer?

I am going to use Google Website Optimizer to perform a / b testing on my website’s homepage. My question is: which of the alternative pages will be the google google index? All of them? I could not find information about this on google or on the GWO pages.

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6S Marketing wrote a good blog post in response to this question.

To summarize, yes, you may have recurring content issues with the A / B test (MVT is ok), but there are measures you can take to avoid this, for example:

  • use noindex in your title for page B
  • use the canonical tag for page B to point to page A
  • exclude page B in "robots.txt"
  • make sure page A is in the sitemap and that there are no other pages
  • do not link to page B from anywhere, if absolutely necessary (I don't know why this would be so)

After completing the test, you can configure 301 from page B to page A (this is also important when the bookmarking user of your page B is connected to it)

The same goes for any other alternative pages that you have similar to C, D, E, etc.

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Source: https://habr.com/ru/post/1305552/

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