Split testing for ASP.NET A / B

Question

Does anyone know any good resources (books, articles, existing software, etc.) to learn how to implement A/B split testing in ASP.NET ?

Answer 1

FairlyCertain is an AB testing library for ASP.NET that is worth checking out. It fits easily into your project and does not require any of the javascript voodoo that uses Google Website Optimizer (which kills the performance of your website and SEO in just one shot).

I have been using it for several of my projects for several months with great success.

Answer 2

I just wrote a short article describing the split testing technique in ASP.Net MVC. You can check it out here.

It does not take a lot of work to make it work with traditional asp.net.

Answer 3

For everyone who works in this post, you may find this helpful: http://github.com/htayebi/AbTestMaster

This is an open-source a / b ASP.NET MVC testing environment that allows you to write results to either an sql database or a csv file. You can download the nuget package or, if you want, go through the code on github.

Answer 4

Google Website Optimizer?

http://www.google.com/websiteoptimizer/b/index.html

http://www.google.com/support/websiteoptimizer/bin/topic.py?hl=en&topic=14309

http://www.google.com/support/websiteoptimizer/bin/answer.py?hl=en&answer=71976

Answer 5

I suggest you use display modes to achieve A / B testing.

But display modes just by default support simple problems.

If you are already implementing Display Modes in another scenario. You can consider DisplayModeMatrix (just Google). This helps increase the efficiency of display modes.

https://www.nuget.org/packages/DisplayModeMatrix/

Wth Display modes you can simply delete / rename views after testing A / B to clean your project.

Answer 6

If someone is looking for a more advanced, paid solution: https://github.com/optimizely/csharp-sdk