Is our checkpoint management agency using a robot?

Question

We transfer control of our Google AdWords account.

Although we ourselves understand the interface, we simply do not have time to deal with this, and thought that we could also take advantage of professional experience.

However, looking at the My Change History page, the only changes I see are “1 maximum cost-per-click” changed in each ad group - almost always at the same time every day.

Are there any tools that automate minor changes?

Can I find out if they have ever manually registered and made real changes?

Answer 1

You can create a script that registers with Google Analytics and makes some changes automatically.

Of course, it is entirely possible that someone will actually log into the system, conduct some analysis and adjust the CPC limit in accordance with this analysis. If time is really the same, down to the minute, every day, it's hard to believe, though.

It is impossible to find out if this was a change made by a bot or a person.

Perhaps you should talk to them and ask them what they actually do for you, and ask them for some examples based on which their corrections are analyzed.

Answer 2

You can even automate this using the AdWords interface itself - it’s located in the Automation menu in the web interface. Using automation, you can make changes to many things (including the maximum cost-per-click) based on a trigger event. This can be run on a schedule of your choice.

AdWords has a lot more than setting a maximum CPC. I would suggest trying to find one consultant to manage your account. They’ll probably have fewer processes (there’s no sure sales team), so most of your expenses will be up to their time, which in turn is related to account management.

Answer 3

if all they do is manage bets, then they are lazy, changing cpc should ideally only be to maintain position preference, then that they should focus increases the quality score, so as soon as you score from 7 you will pay what Google considers to be the right cost per click for this keyword, everything below 7 carries a penalty, for example, a quality score of 1 will cost about 600% more per click than the same keyword if he worked at 7 points, if he was at 10, then about It would be 30% less than 7, so improving your Quality Score is much more important than just managing cost per click.

By simply managing cpc, like distributing asprin to a brain tumor, it can alleviate pain and treat symptoms, but the damage is still being done behind the scenes and requires various actions to cure it.

if an agency or consultant talks more about bid management than about splitting your accounts into targeted ad groups and improving your quality rating, then find someone else to tell your ppc management.

Answer 4

If all you see is the change in rates that occur once a day, there is no doubt that some kind of automation is in place. This can be an automatic bidding tool (for example, Wordwatch), the "automate" function in the AdWords user interface or AdWords script (based on JS).

Now, if you allow me to expand the scope of the answer, if I were a Client, I would look at the performance of the account in accordance with my key indicators. I don’t care how many changes the consultant makes or what tools he uses. This comment also aims at one answer above the mention of QS. Indeed, QS is important, but it is only a lever to achieve the desired result. And this is not the only one.

But in this case, changing only bids will lead to suboptimal performance. You can’t excel at AdWords without adding negative keywords, customizing AdTexts, and continuing to make your ad groups look more grainy.