In my experience, this does not matter. All of them usually use the same set of algorithms behind the scenes to encrypt traffic and, therefore, it is the implementation of these algorithms, which are more likely to matter.
The only thing I would like to do is if the Certifying authority certificate is installed on the client machines. This usually leads to the fact that Verisign or a large selection was chosen, but it was a few years ago, I believe that the coverage is now much better.
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