Take a look at MP4REG , which is the registration authority for code points in MP4 family files.
Short Primer: In the world of MPEG4 and QuickTime, the main physical media building block is called "Atom." Atoms can contain not only actual audio and video, but also technical and non-technical metadata. The last of you sounds interesting.
eg:.
albm : album name and track number (user data)jp2i : intellectual property information
I only carefully studied this material regarding metadata, and my impression was that it was a fast and free world. You might want to take a look at some low-level MP4 parsing tools that allow you to examine individual atoms of real media files. I think there are even unofficial (unregistered) user atoms for use in certain systems.
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