Getting Two Strange Numbers on Facebook Page Insights

Question

I'm trying to get information on a Facebook page using the Facebook API, I see some weird numbers in page_cta_clicks_logged_in_total (it looks like they are included in all logged_in metrics)

Below is an example of Insight data from Facebook

{ "name": "page_cta_clicks_logged_in_total", "period": "day", "values": [ { "value": { "470946356598165": 0, "156880401338097": 0 }, "end_time": "2017-12-13T08:00:00+0000" }, { "value": { "470946356598165": 0, "156880401338097": 2 }, "end_time": "2017-12-14T08:00:00+0000" } ], "title": "Daily Total CTA click count per Page", "description": "Daily: Total CTA click count per Page", "id": "<page_id>/insights/page_cta_clicks_logged_in_total/day" } 

what are the numbers 470946356598165 and 156880401338097

Answer 1

You get these identifiers with click-related tags (e.g. page_cta_clicks_by_age_gender_logged_in_unique, page_cta_clicks_logged_in_total, page_cta_clicks_logged_in_unique). These identifiers are basically the identifiers of the page buttons (see the following image).

You can get the button information by executing the following API call https://graph.facebook.com/470946356598165?access_token=[access_token]

I see the following answer

 { "id": "470946356598165", "type": "MESSAGE", "status": "ACTIVE" } 

Answer 2

You can check the type of node identifier via facebook graph api:

 https://graph.facebook.com/470946356598165?metadata=1 https://graph.facebook.com/156880401338097?metadata=1 // response: { "id": "470946356598165", ... "metadata": { "fields": [ ... ], "type": "pagecalltoaction" }, } 

He gives us clues that the type of node is pagecalltoaction , which is Page Call to Action .

More: How do I know if a node is returning from the Facebook Graph API - is it a profile or page?