What are the impressions in the Chrome extension developer toolbar?

Question

In the developer’s toolbar, under the statistics, we can find two types of graphs: installations and displays. What does it mean?

Answer 1

Impressions mean that the user went to your extension page and looked at your application a little, maybe looked at your screenshots, read your description, etc.

but they didn’t continue to “install” your extension.

Answer 2

Impressions is the number of times the extension appeared in the search (both search in the web store and Google). The user should not visit the page to register the show, and if the user goes directly to the page via a link in an email, etc., This will not be considered an impression. That's why my impressions are less than my settings (people post links to Facebook and Twitter much more than they look for).

Answer 3

Impressions are the number of times your extension is displayed to users.

When items are filled on the store’s wall, you get an “impression” when the scrollable extension panel is displayed on the screen. This results in one “impression” per page load (in other words, you don’t get any impressions every time your element scrolls into the viewport, then exit and then turn it back on).

Answer 4

Impressions are the number of times your application appears on the screen of someone browsing the application store, but there is something else. If the application scrolls on the screen, you get one impression. If the user scrolls the backup and your application reappears on the screen, nothing counts (since this will be a double count).

If the user clicks on the application bar while viewing the application store, you get a second impression. For example, imagine you are browsing an app store and scrolling through a page. Each application filling the on-screen presentation creates an impression. Suppose you understand that you just saw something interesting, and you scroll through the backup so that the application of interest makes the screen secret. This application (or any other application) does not receive a second impression of your action. But now you click on the application to see it in full screen. This action makes a second impression.

Now, if you install the application, then, obviously, this action is considered installation. So, in general, each application can receive no more than 2 impressions and one installation per session.

Answer 5

Some interesting facts here:

• I have been all over Google to help me track the statistics of my Google Chrome Store. I told them that we’re not interested in spending money on advertising until we can properly track the statistics and traffic of the Chrome Store. Information we need to track:

Impressions: users actually visit our pages in the Chrome Store. Don't just see them in the search results. We also need to be able to track where these users came from - regular, paid search (AdWords), etc.

Settings (conversions). How many of these users who hit the page actually installed the Chrome extension.

• A Google spokesperson told me that they don’t know how to properly track these statistics, and no one has ever asked this question in the 5 years that they worked at Google ... I find it very difficult to believe it!

Does anyone know how to properly configure this in Google Analytics? I’ve already added our account ID to each page of Chrome extensions in the “Edit” section of the publisher’s toolbar.

Thank!