Using ffmpeg to convert a movie file from mp4 to webm takes time. In your case, a video is 100 MB in size, it can take a lot of time.
The best way to speed up this example is to use a more powerful machine. The effectiveness of ffmpeg is relayed to the processor power of the processor (mostly), and in your case, RAM. Use a more powerful machine, get faster conversions.
Having said that, if you want a faster conversion, but you do not mind losing quality, you can use ffmpeg presets , like ultrafast :
ffmpeg -i input.mp4 -preset ultrafast out.webm
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