I, uh, just got a copy of this font and did an extrafont::font_import() dance and got your error. But upon further verification:
library(purrr) loadfonts() pdfFonts() %>% map_chr("family") %>% keep(~grepl(".*Trade.*", .)) ## [1] "TradeGothic LT CondEighteen"
The PDF device seems to need this name.
While R has a lot of awesomeness, the way it deals with fonts is about as nuanced, friendly, and helpful as the raven lizard (#atla).
UPDATE
Full example (without broken code to create data.frame and link plot vs p and actually grid.draw() ing gt vs plot or p after changing ggplot gtable:
library(ggplot2) library(grid) library(extrafont) dat <- data.frame( text = c( "It made me feel very positive to brand X", "It was clear and easy to understand", "I didn't like it al all"), value=runif(3) ) p <- ggplot(dat, aes(text, value)) + geom_bar(stat="identity") + coord_flip() + labs(title=" Do you agree with the following statements?")+ theme_bw(16)+ theme(text=element_text(family="TradeGothic LT CondEighteen")) loadfonts() ggsave('plot.pdf', plot=p, path="~/Desktop")
This part ^^ does the following PDF (exported from Preview as PNG):

gt <- ggplot_gtable(ggplot_build(p)) gt$layout[which(gt$layout$name == "title"), c("l", "r")] <- c(1, max(gt$layout$r)) pdf("~/Desktop/plot.pdf") grid::grid.draw(gt) dev.off()
This part ^^ does the following PDF (exported from Preview as PNG):

p <- ggplot(dat, aes(text, value)) + geom_bar(stat="identity") + coord_flip() + labs(title=" Do you agree with the following statements?")+ theme_bw(16)+ theme(text=element_text(family="TradeGothicLT-CondEighteen")) gt <- ggplot_gtable(ggplot_build(p)) gt$layout[which(gt$layout$name == "title"), c("l", "r")] <- c(1, max(gt$layout$r)) grid::grid.draw(gt)
Here you can capture the screen from RStudio (with the RStudio UI bits turned on for display in the RStudio graphics device):

Itβs sad that we have to do this (change the naming conventions for the font so that the different bits of the R view code can choose the right one), but that the current state of the fonts is in R.
I create content for research reports for my company and a separate theme code for the screen (during development) and the production of PDF generation (for the final transfer of data to the creative team). This is a frustrating crutch, but it works.