Yes you can do it. One easy way is to use a different layout file for the landing page controller, different from the standard application.html.erb . On the page of the desired template, write your own layout name, which will contain various specifications. Let me give you an example
class SiteController < ApplicationController layout "landing_page" ... end
This will load another layout with a different look as you want for your site, while the default layout may contain a basic navigation bar and products for other pages.
Thanks. Hope this way helps solve your problem.
Visit this link for more information. ActionView API Docs
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