As KKen said in a comment, you should use gx :
Certain files, such as html, gif, jpeg, (word/office) doc, etc, files, are best seen with a special handler (ie. a tool provided with your computer). Netrw allows one to invoke such special handlers by: * when Exploring, hit the "x" key * when editing, hit gx with the cursor atop the special filename
More information can be found in :help gx .
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