Should email templates have font size in pt or px?

Question

I am creating an email template, specifications that I work to have MS Word font size measurements. Being a print medium, it is in pt . However, e-mail is a screen-based environment ( https://stackoverflow.com/a/166778/ ).

If the font size (and all other parameters, if it is important) in the email template, is specified in pt or px ?

Answer 1

_{(Excerpt: Paul Dyke - http://www.adestra.com/what-need-know-using-fonts-in-email/ )}

em does not work with fonts in email, as email clients have different sizes by default.

% is another scalable font unit, similar to em, except 100% will always be equal to the default size.

pt . One point is 1/72 of an inch. But why use a device that is a return to the printing industry?

In my opinion, pixels are the best option . Email projects are often perfect for pixels — many sliced ​​images in different cells in a table that should display seamlessly. The fact that your text behaves in a similar way makes sense.

And this is also my opinion

Answer 2

I always use px for an email template because most of the email I create is the target of commercial marketing. There is no need to print it, and I want the font to be the same for all devices. But now the days when I create some kind of email template that responds at that time, I prefer them. since I need to resize to fit the screen. why px