MFi covers the Wireless Accessory (WAC) feature, which simplifies the process of connecting new accessories to your existing Wi-Fi network.
I do not believe that there is support that prompts the user to install or run the application when a WiFi device is detected, as you can, with an external infrastructure of accessories and devices with / 30pin / Bluetooth backlight.
Once you have a connected WiFi device and it is active on the network, you can use TCP / IP and Bonjour to search and communicate with the device without the participation of the MFi program.
If you are already a member of the MFi program, then it is probably worth exploring WAC.
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