The NSExtensionItem from the AppStore / iTunes Store apps actually contains three types of attachments, which are image, text, and URL.
You can specify NSExtensionActivationRule in TRUEPREDICATE first in development, which allows you to use all kinds of attachments.
AppStore / iTunes Store application extension request attachment structure can be registered as an image: 
As a result, you should include the following keys in the NSExtensionActivationRule of your info.plist extension file:
- NSExtensionActivationSupportsImageWithMaxCount
- NSExtensionActivationSupportsText
- NSExtensionActivationSupportsWebURLWithMaxCount
Update:
If you want to limit a possible point showing the extension (which only works in the iTunes Store), you can use the "predicate" for a more complex filter.
Refer to the Apple document below: https://developer.apple.com/library/ios/documentation/General/Conceptual/ExtensibilityPG/ExtensionScenarios.html#//apple_ref/doc/uid/TP40014214-CH21-SW8
For instance:
I want my extension to be displayed only if the extensionโs attachments meet the condition: one image, one plain text and one URL, which confirms the state as the image above. I use the following prediction:
SUBQUERY ( extensionItems, $extensionItem, SUBQUERY ( $extensionItem.attachments, $attachment, ANY $attachment.registeredTypeIdentifiers UTI-CONFORMS-TO "public.image" ) .@count == 1 ) .@count == 1 && SUBQUERY ( extensionItems, $extensionItem, SUBQUERY ( $extensionItem.attachments, $attachment, ANY $attachment.registeredTypeIdentifiers UTI-CONFORMS-TO "public.url" ) .@count == 1 ) .@count == 1 && SUBQUERY ( extensionItems, $extensionItem, SUBQUERY ( $extensionItem.attachments, $attachment, ANY $attachment.registeredTypeIdentifiers UTI-CONFORMS-TO "public.plain-text" ) .@count == 1 ) .@count == 1
I did not try to filter inside the attachment (only the url contains "itunes.apple.com"), but I think you can use the prediction to limit the point extension displayed in the action sheet and do a lot of checking before taking action inside your view controller (not an ideal solution, but should work if there is no better way to check the contents of attachments).
Hurrah!