Several sites provide reasonable cheat sheets or HOWTOs for tables and images. Top on my list:
Images are very easy to use, but do not allow you to adjust the image to fit the page (see Update below). To configure image properties (size, resolution, colors, borders, etc.), you will need an image editor. I believe that I can do everything I need with one of ImageMagick , GIMP or InkScape , all with free and open source.
To add an image, use:

I know that pandoc supports PNG and JPG, which should satisfy most of your needs.
You have control over the size of the image if you create it in R (like a graph). This can be done either directly in the command to create the image, or, even better, using the parameters if you use knitr (it is highly recommended ... read the parameters of the block , especially in the Section section).
I highly recommend looking through these tutorials; The markdown is very convenient and has many functions that most people do not use on a regular basis, but really like it when they study it. (SO is not necessarily the best place to ask questions that are very directly answered in these lessons.)
Update, August 2019-31
Some time ago, pandoc included "link_attributes" for images (apparently in 2015, with the jgm / pandoc # 244cd56 commit ). "Image resizing" can be done directly. For example:
 {#id .class width=30 height=20px} {#id .class width=50% height=50%}
Sizes can be specified without units (estimated pixels) or with " px , cm , mm , in , inch and % " (ref: https://pandoc.org/MANUAL.html , search link_attributes ).
(I'm not sure CommonMark implemented this, although there was a lengthy discussion .)